Rated 3.8 / 5 from 10 reviews
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J.S. Excel Flooring Come see what's happening at the newest and most unique flooring shop in Rochester! J.S. Excel Flooring has outgrown our old loft location and moved to our new location at 2341 Monroe Avenue in Brighton. We are a full-service flooring installation company, in business for 15 years. Our excellent reputation and long list of satisfied clients attest to our superior craftsmanship, attention to detail, clear communication, honesty and integrity.

We offer a carefully chosen selection of unusual and fashionable hardwoods, exotics, bamboo, cork, vinyl planks and tiles, laminate, a wide array of carpeting, area rugs and a notable eclectic tile area.
Services
Vinyl
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Nature-inspired style: EarthWerks Luxury Vinyl brings the outside in! Our tile and plank designs uniquely capture the graining of woods, the rugged elegance of mountains and the beauty of wildflowers. Whether your style is classic or contemporary, trendy or casual, EarthWerks Luxury Vinyl will reflect it.
Laminate
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Our laminate wood floors and laminate tile floors open new doors to creativity. They help you express your personality and bring dreams to life. They set the mood and allow you to create spaces that truly make you feel at home. We use direct-pressure laminate technology, which is superior because our flooring is completely balanced.
Hardwood
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We are Rochester hardwood flooring installers with our showroom located near at 2341 Monroe Ave., in Brighton, NY. We take pride in offering an incredibly diverse collection of hardwood floor options that combine ageless beauty and craft of hardwood flooring with state-of-the-art manufacturing and installation.
Tile
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We offer a carefully chosen selection of fashionable, unusual, and retro ceramic, porcelain, glass and natural stone tiles.
Carpet
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We offer a wide selection of brands, styles and colors of carpets and area rugs at our Rochester, NY showroom at 2341 Monroe Ave. in Brighton. We offer carpet and installation for residential and commercial settings, and our experienced team of sales and installation professionals can help you choose the best carpet for your needs.
Reviews (10)
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Daniel At Hilartech Llc
Jun 23, 2021
I am very impressed with J.S. Excel Flooring, Inc. They were very accommodating with my installation date request timeline, not to mention having the exact carpet I needed in stock. The install team was on-time, very professional, and super fast. They were here less than 30 minutes for a 200 sqft carpet tear-out and install. Highly recommended!
Michael Schmitt
Feb 06, 2021
John and his team did excellent work. His staff was very friendly and knowledgeable and helped me with the best options for my needs. Installation was timely and professional and the price was lower than the other quotes I got from other stores including the big box stores. Shop local when you can.
Brandon Stewart
Dec 03, 2020
Great experience working with Excel! Professional from start to finish.
Gregory Winter
Aug 07, 2020
Seemed very helpful to get the sale of hardwood for our new kitchen. When I went to place order she could not give me an install date due to COVID-19. OK I understand, so I went to an independent installer (Michael Abbazia - who did an excellent job with installation) and thought I would be nice and order the product from J.S. since they helped me find the flooring.

Crazy pickup place for the product and had to pick it up myself. REALLY disappointing that they will not take back a carton of flooring after 30 days. I picked it up on May 28th and today is May 27th. Give me a break! Happy to pay the re-stocking fee too! Oh well guess the box goes down into the basement forever. Don't waste your time with these people - go to a real hardwood dealer like Harman Hardwood. Harman gave me Michael's name. Should have purchased wood from Harman. The price per square foot was about the same. They will take back extra wood boxes!
Nazan Inan
May 15, 2019
This is my second time using Excel. First time I used them for great room and today I just had 2 bedrooms and downstairs office done by them. I'll save you a lot of work. They are cheapest on hardwood floor prices in Rochester. A lot of stores carry same brands so I asked around before choosing them again. They were quoting me cheapest prices on both the wood and labor!
Ruwan Budhagoda
Apr 16, 2018
One of the worst customer service I have ever received from a business. The lady who is in the store is a waste of a time for everything you need to talk to the owner. Owner is not accessible and does not provide a phone number. Store is open only from 10-5pm. The lady mentioned to me "We do not chase for customers and we do business only with the customers who take the initiative" Are you serious in this day and age?

I called nearly everyday to get a proper estimate and provide the business. I can only imagine how the after service would be from a company like this stay away from this business and save your time, money
D. L.
Dec 10, 2017
Scheduled meeting to get an estimate on re-doing our floors. Owner never showed up, and never followed up with us afterward. Poor service during the sale.
Gabriel G.
Jul 05, 2017
I definitely recommend J.S. Excel Flooring. They provided us with outstanding service during the initial search for the right type of floor for our house, lending us big samples to take home to help us decide. No rush to return samples, no limit on quantity of samples, again excellent service. The job was completed in only one day for the entire first floor of the house, which meant no disruption for the family.

The installation crew was polite, energetic, accommodating, and super knowledgeable of what they were doing. This is 100% quality work. Congratulations for J.S. Excel Flooring for their great service. We are very happy with the new floors!
Christina Garritano
Feb 03, 2016
Awesome customer service and knowledge about products. Love how the carpet looks on the stairs!
Michael Jason Flugel
Apr 17, 2015
A lot of knowledge and experience comes out of that store. Incredible selection. He does things right!